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A quick tip to help your message survive the skim read
Harry the mascot cat says be quick, he has cat things to do. Did you know when you’re bored with your copy is a good time to reread it? ...
1 min read
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Clarity with copy - keeping it brief - copywriting tips
‘…brevity is the soul of wit.’
It’s part of a Shakespeare line, though you could be forgiven for thinking it was the start of something interestingly nasty Oscar Wilde had to say.
1 min read
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