A quick tip to help your message survive the skim read

Harry the mascot cat says be quick, he has cat things to do.

Did you know when you’re bored with your copy is a good time to reread it? It puts you at about the same level of interest as your average halfway disinterested reader.

Where do you skim? Guess who else will skim it. It either doesn’t need to be there or moved so it’s not missed.

When copywriting for web or social media you're dealing with the attention span of gnats. Once they disengage you've got to write something really punchy to hook them all over again.