Writing for LinkedIn

Copywriting tips

Effective writing is written and edited to some form of framework.

This is separate from how it's structured. A good basic framework is:

1.      Voice

2.      Intended audience

3.      Aims

In terms of writing for your business:

1.      How you’re speaking for your business

2.      Who you are speaking to

3.      Your purpose in writing

These last two are obvious, but sometimes the obvious is so obvious you don't think on it properly.

Take aims/purpose, they're often generalised. ‘Get more clients, raise awareness, direct people to visit my website’.

That's great. How specifically is each line in that piece of writing geared toward that, what are you ‘raising awareness’ for, what other than 'visit my website' have you slid in there?

And they don't help you decide what to write. Indecision freeze is real. Tell someone to write 'a poem' and they'll hesitate then write falteringly. Tell them to write haiku and watch that pen fly.

Having a concrete aim means you swerve indecision freeze.

For example: get more people to watch my Tuesday 8pm GMT YouTube editing/literary livestream as it airs so my guest and I can interact with them.

Key points – YouTube livestream - editing/literary - Tues/8pm GMT - guest - watch live and interact.

That’s a remit you can write to, and that's what you need to get across to people over and again.

Check your writing against it, if it doesn’t touch on those points, adjust it.

You don't have to bore people to death with, ‘watch my Tuesday 8pm livestream on YouTube’ on loop. Write about livestreaming, write an info extra accompanying it, talk about a book your next/last guest wrote, just make sure there's something concrete there.

Harry says hi.